Chery South Africa has secured a high-profile collaboration with Premier Soccer League giants Mamelodi Sundowns, becoming the club’s official vehicle partner in a deal that underscores the automotive brand’s commitment to South African sports and community development.
As part of the agreement, Chery will supply Mamelodi Sundowns with a fleet of vehicles, enhancing the team’s mobility for matches, training, and official engagements.
The partnership highlights Chery’s growing influence in South Africa, combining elite sports with corporate social responsibility.
“We are thrilled to partner with Mamelodi Sundowns,” said Tony Liu, CEO of Chery South Africa.
“The partnership reflects our dedication to supporting local communities and sports programmes within the country, and aligns with our ongoing efforts to make a meaningful contribution to South Africa.”
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Tony Liu, CEO of Chery South Africa, expressed enthusiasm about the alliance, stating, “Partnering with Mamelodi Sundowns is a milestone for us. Football is more than a game—it unites people, inspires youth, and strengthens communities.
This collaboration reflects our mission to invest in South Africa’s future while delivering excellence on and off the field.”
Mamelodi Sundowns Chairman Tlhopie Motsepe welcomed Chery into the club’s fold, emphasizing shared values of ambition and community empowerment.
“Chery’s innovative spirit aligns perfectly with our vision. Together, we’ll not only elevate the club’s operations but also create opportunities that uplift our supporters and the broader nation,” Motsepe said.
The partnership signals a new chapter for both entities, with Chery gaining visibility in South Africa’s passionate football market, while Sundowns benefit from enhanced logistical support.
The collaboration is expected to extend beyond vehicles, with potential community initiatives aimed at youth development and road safety awareness.
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As Chery drives Mamelodi Sundowns forward, the alliance reinforces the power of sport and business in shaping a brighter future for South Africa.
